Post by account_disabled on Dec 28, 2023 10:57:35 GMT
"Twins" is a feature film that tells the true story of two twins, Lilly and Madelaine, who are the protagonists of this film that acts as a brand campaign for NIVEA. The cream brand has decided to publish this shocking video under the name "Care for Human Touch" , with which they seek to take care of human contact and raise awareness and disseminate that it can literally save lives. At the heart of “Twins” are family bonds and the healing power of skin contact. Lilly and Madelaine were born nine weeks premature, so they were extremely fragile. Madelaine especially was in danger, since she came into the world with a hole in her heart and she couldn't breathe on her own. The doctors could not find a solution to save her life and the little girl's parents were desperate.
Lilly hugged her sister tightly, both newborns, and this human contact saved her life . The two twins have become, after converting their story, a fundamental part of NIVEA's mission, since the brand not only aims to highlight Phone Number List the benefits of human contact for health, but also to promote greater unity between people. It is for this reason that NIVEA has taken advantage of this true story that occurred 16 years ago. To focus on real people and their experience related to skin contact, which brings authenticity and emotion to the story . NIVEA thus hopes to contribute to inspiring greater human contact, within the limitations of current social distancing rules. The film has been conceived and executed by the communication agency Jung Von Matt SAGA and directed by Sergej Moya of Tempomedia Productions . It will be distributed on digital channels in all European markets.
In this way, the NIVEA campaign represents a commitment to the most basic human need: to be in physical contact with other living beings . This is stated by Ralph Zimmerer, Vice President Global NIVEA Idenity & Brrand Capability, who also adds: «And we mean it literally, because for us at NIVEA, skin has always come first. That is why we chose to start the campaign with a moving story about the health benefits of skin contact.” The pandemic has made social distancing become routine, but we are not used to living without physical contact. In Zimmerer's words, we must remember the importance of physical contact within our closest circle, while continuing to nurture our relationships with those who feel isolated or abandoned. “Because, at the moment, regular phone calls, video calls and contact through social media are a good way to tell people: you are not alone ,” she concludes.
Lilly hugged her sister tightly, both newborns, and this human contact saved her life . The two twins have become, after converting their story, a fundamental part of NIVEA's mission, since the brand not only aims to highlight Phone Number List the benefits of human contact for health, but also to promote greater unity between people. It is for this reason that NIVEA has taken advantage of this true story that occurred 16 years ago. To focus on real people and their experience related to skin contact, which brings authenticity and emotion to the story . NIVEA thus hopes to contribute to inspiring greater human contact, within the limitations of current social distancing rules. The film has been conceived and executed by the communication agency Jung Von Matt SAGA and directed by Sergej Moya of Tempomedia Productions . It will be distributed on digital channels in all European markets.
In this way, the NIVEA campaign represents a commitment to the most basic human need: to be in physical contact with other living beings . This is stated by Ralph Zimmerer, Vice President Global NIVEA Idenity & Brrand Capability, who also adds: «And we mean it literally, because for us at NIVEA, skin has always come first. That is why we chose to start the campaign with a moving story about the health benefits of skin contact.” The pandemic has made social distancing become routine, but we are not used to living without physical contact. In Zimmerer's words, we must remember the importance of physical contact within our closest circle, while continuing to nurture our relationships with those who feel isolated or abandoned. “Because, at the moment, regular phone calls, video calls and contact through social media are a good way to tell people: you are not alone ,” she concludes.