Post by account_disabled on Dec 6, 2023 5:30:59 GMT
There is no need to exclude each other. (Look at the picture below.) Lookalike Audiences do not overlap. You can see that I tried Lookalike 6%-10%, I checked Overlap with Lookalike 1%, the result was no overlap. 5/5 | Lookalike Audience not updated What cannot be told in this topic is that Lookalike Audience is a Static Audience, unlike other types of Custom Audience such as Custom Audience groups from a page or website. These Custom Audience groups are updated all the time. You will notice that when creating these Custom Audiences, there will be a value to enter called “in the past … day”.
These Custom Audience groups are called Whatsapp Number List Dynamic Audiences, meaning the information will be updated all the time. Unlike Lookalike Audience, which is a Static Audience, the Audience will not update after it is created. Therefore, when we've been advertising for a while and the performance starts to fall, what we should do is we should create a new Lookalike Audience to get a new target group. – So how often should we refresh Lookalike Audience? Personally, I think we need to look at the number of days it takes to come back and buy again.
If people come back to buy your product every 1 month, it is recommended that you refresh Lookalike Audience every month or 1 month or more at least. But if your product is a product that takes a very long time to make a purchase decision, such as 3 months, it may not need to be updated frequently. You can also update every 3 months and also have to look at Performance. If Performance starts to decrease and Frequency starts to get high, you might start considering Refresh Lookalike Audience.
These Custom Audience groups are called Whatsapp Number List Dynamic Audiences, meaning the information will be updated all the time. Unlike Lookalike Audience, which is a Static Audience, the Audience will not update after it is created. Therefore, when we've been advertising for a while and the performance starts to fall, what we should do is we should create a new Lookalike Audience to get a new target group. – So how often should we refresh Lookalike Audience? Personally, I think we need to look at the number of days it takes to come back and buy again.
If people come back to buy your product every 1 month, it is recommended that you refresh Lookalike Audience every month or 1 month or more at least. But if your product is a product that takes a very long time to make a purchase decision, such as 3 months, it may not need to be updated frequently. You can also update every 3 months and also have to look at Performance. If Performance starts to decrease and Frequency starts to get high, you might start considering Refresh Lookalike Audience.