Post by account_disabled on Dec 3, 2023 10:50:46 GMT
Usually, when we talk about content recycling , we give this term a negative meaning. I saw a real recycling on Problogger - and I talked about it on Penna blu some time ago: they called it Problogger Reboot, which sounds a bit like Rai Rewind... a replica, in short, they re-proposed the same posts, with the addition of one or two paragraphs of introduction. But recycling content must have an ecological flavor on the web: taking old content and giving it new life in a new form, renewing it and thus creating new and still useful content. Content curation: recycling with added value Content curation is perhaps one of the fastest ways to re-propose old content, but in reality it is anything but simple as a technique, at least if we want to do content curation in an original, useful way and above all enhancing the contents we cite.
I spoke in the subtitle about added value in recycling : this is precisely what I mean by original and useful. Once upon a time, in my Penna blu blog, I published a post at the beginning of each month in which I proposed the best of the previous month's blog, but it was not a profitable way of doing content curation: title, post excerpt and link. A brief introduction at Phone Number Data the beginning of the post and it ended there. One day I will return in depth to the curation of content, but if you choose this technique, do not limit yourself to a mere citation of old posts, which leads to nothing. Rewriting old content: how and why When does the content expire? Yes, because even if we talk about evergreens , they cannot be valid after years. Everything changes: communication changes, we change, the web changes, the perception we have of everything around us changes, our niche changes.
Old content must be updated: this is the true meaning of evergreen content. CLICK TO TWEET Yes, contents can truly be immortal, resist time and weather, the evolution of the internet: and to achieve eternity they must evolve. I have selected 5 methods to use to rewrite old content to always make it alive and healthy. Changing perspective Have you ever thought about writing an article changing the point of view ? The content changes radically. You are looking at the question from another side. It is not only objects that are composed of 3 or more sides, but also concepts. Sometimes it is enough to consider the exact opposite of what you have already written, other times you have to make an effort and look at that content in more depth, uncovering all its facets. An example of a change of perspective in the contents On Penna Blu I published an article on how to promote a book online and two weeks later I wrote the exact opposite, that is, how NOT to promote a book online .
I spoke in the subtitle about added value in recycling : this is precisely what I mean by original and useful. Once upon a time, in my Penna blu blog, I published a post at the beginning of each month in which I proposed the best of the previous month's blog, but it was not a profitable way of doing content curation: title, post excerpt and link. A brief introduction at Phone Number Data the beginning of the post and it ended there. One day I will return in depth to the curation of content, but if you choose this technique, do not limit yourself to a mere citation of old posts, which leads to nothing. Rewriting old content: how and why When does the content expire? Yes, because even if we talk about evergreens , they cannot be valid after years. Everything changes: communication changes, we change, the web changes, the perception we have of everything around us changes, our niche changes.
Old content must be updated: this is the true meaning of evergreen content. CLICK TO TWEET Yes, contents can truly be immortal, resist time and weather, the evolution of the internet: and to achieve eternity they must evolve. I have selected 5 methods to use to rewrite old content to always make it alive and healthy. Changing perspective Have you ever thought about writing an article changing the point of view ? The content changes radically. You are looking at the question from another side. It is not only objects that are composed of 3 or more sides, but also concepts. Sometimes it is enough to consider the exact opposite of what you have already written, other times you have to make an effort and look at that content in more depth, uncovering all its facets. An example of a change of perspective in the contents On Penna Blu I published an article on how to promote a book online and two weeks later I wrote the exact opposite, that is, how NOT to promote a book online .