Post by account_disabled on Feb 28, 2024 5:48:30 GMT
Have you ever found yourself in front of an advertisement and thought... is that brand really trying to be successful with a similar advertisement? I really think so! Every day we are literally bombarded with news, advertisements and a thousand other innovations from various brands. We often say WOW when faced with crazy advertisements, other times we are a little disappointed. In this article I decided to give space to 4 advertisements in different historical periods, which did not work. Brands inevitably had to back down in the face of the mad fury of their customers New vs Classic Coca Cola April 23, 1985, is remembered in the marketing world as "the day of infamy". Coca Cola, which produced the most loved drink in the world, decided that the time had come to change the recipe and launched " New Coke ". The aim was to revitalize the brand which over the last 15 years had seen itself increasingly sidelined by its main competitor Pepsi .
The result obtained, however, was a real storm of protests, which fortunately ended Paraguay Phone Number after a couple of months, with the restoration of the " Coca Cola Classic " recipe. If you want to know more Click here Gap One day in 2010, the GAP brand , seeing that its sales had been declining for a few years, decided that the problem was linked to the logo, as it was old-fashioned and too classic. From one day to the next it was changed, creating a stir and even a bit of bitterness among customers, so much so that within just 6 days the original logo returned. This little prank cost the company around a million dollars, which still cannot give a real reason why it should focus on changing the logo rather than changing its strategy. What do you think about it? To find out more about the story, go read this article Winning strategies...or maybe not... As we have noticed, regular customers don't like new things too much, but let's now see two other examples of strategy where they have led... McDonalds Before the start of the 1984 Olympics, McDonald's had the brilliant idea, according to him, of giving away a product for every medal the United States won. Each customer, after purchasing a product, received a scratch card featuring the sport in which the USA was expected to win a medal.
If the US team won gold in that event, the customer would get a Big Mac, if the team won silver, the customer would get french fries for bronze they would win a drink. In some respects, it was a brilliant idea, having the customer participate sitting from their sofa. The campaign motto was: “ US Wins, You Win” . However, there was one factor that marketers had not considered: Russia would not be participating in the Olympics that year. This meant that the United States would win everything. They ended up receiving 174 medals in 1984, including 83 first place medals. This meant that many people received free food, some of McDonald's 6,600 outlets ran out of Big Macs. Of course, McDonald's refused to provide how much the loss was, but the Times found the sum "staggering." To find out more go to this link (source in English) Dolce & Gabbana Last but not the Least A few years ago, their " Eating With Chopstick" campaign caused a lot of discussion; in the D&G video you could see a Chinese girl trying to eat some Italian dishes with chopsticks. The intent was ironic, and they were supposed to promote the fashion show that would be held in China, but the advert was perceived as racist and sexist.
The result obtained, however, was a real storm of protests, which fortunately ended Paraguay Phone Number after a couple of months, with the restoration of the " Coca Cola Classic " recipe. If you want to know more Click here Gap One day in 2010, the GAP brand , seeing that its sales had been declining for a few years, decided that the problem was linked to the logo, as it was old-fashioned and too classic. From one day to the next it was changed, creating a stir and even a bit of bitterness among customers, so much so that within just 6 days the original logo returned. This little prank cost the company around a million dollars, which still cannot give a real reason why it should focus on changing the logo rather than changing its strategy. What do you think about it? To find out more about the story, go read this article Winning strategies...or maybe not... As we have noticed, regular customers don't like new things too much, but let's now see two other examples of strategy where they have led... McDonalds Before the start of the 1984 Olympics, McDonald's had the brilliant idea, according to him, of giving away a product for every medal the United States won. Each customer, after purchasing a product, received a scratch card featuring the sport in which the USA was expected to win a medal.
If the US team won gold in that event, the customer would get a Big Mac, if the team won silver, the customer would get french fries for bronze they would win a drink. In some respects, it was a brilliant idea, having the customer participate sitting from their sofa. The campaign motto was: “ US Wins, You Win” . However, there was one factor that marketers had not considered: Russia would not be participating in the Olympics that year. This meant that the United States would win everything. They ended up receiving 174 medals in 1984, including 83 first place medals. This meant that many people received free food, some of McDonald's 6,600 outlets ran out of Big Macs. Of course, McDonald's refused to provide how much the loss was, but the Times found the sum "staggering." To find out more go to this link (source in English) Dolce & Gabbana Last but not the Least A few years ago, their " Eating With Chopstick" campaign caused a lot of discussion; in the D&G video you could see a Chinese girl trying to eat some Italian dishes with chopsticks. The intent was ironic, and they were supposed to promote the fashion show that would be held in China, but the advert was perceived as racist and sexist.