Post by account_disabled on Feb 25, 2024 7:56:05 GMT
So, let's turn outdated ideas about YouTube promotion into real opportunities to improve the effectiveness of your advertising on the site. Here are 5 ready recommendations: 1. Follow the ABCD principle Keyprinciplecreating effective advertising on YouTube is enclosed in the abbreviation ABCD, where A — Attract, B — Brand, C — Connect, D — Direct . This simple alphabet is based on years of Google research: the company analyzed tens of thousands of ads from around the world to determine the specific elements that make advertising effective. The principles of ABCD (Attract, Brand, Connect, Direct) - the alphabet for creating effective creatives on YouTube - are based on the results of many years of research: Google analyzed tens of thousands of ads from around the world to determine the specific elements that make advertising effective. The principle is deciphered as: A: Attracting attention; Try to attract the user's attention from the first seconds.
B: Brand presentation; Integrate your brand in a simple and natural way, use brand mentions. C: Interaction; Communicate with emotions, appeal to emotions and tell stories through storytelling. Encourage the viewer to interact with your content. D: Call to Action Business Owner Phone Numbers List or Direct. Clearly formulate a call to action, tell what you expect from the buyer. Ads that follow the alphabet of effective and creative video as a guide have shown that the increase in the probability of short-term sales can increase by 30%, and increase the brand contribution in the long term by 17%. These principles will better equip you to take risks and make more effective creative choices across ad formats. Example: YouTube videoConnect to the services of the future "AlfaStrakhuvany" for the promo of the mobile application created precisely according to the ABCD principle.
Description: First, the actor Konstantin Kryukov "attracts" the viewer against a futuristic background, then his story about how you can save money in the application with a description of the possibilities and advantages of the service ("brand presentation" and "interaction"). At the end, he uses a "call to action" offering the viewer to connect to the service. The video has received almost 200,000 views. 2. Use your own rules when creating ads on YouTube Importantly! Apart from the ABCD principle, there are no universal rules for creating effective advertising on YouTube. For an advertiser, it is more important to evoke an emotion in the viewer than to simply stand out from the competition visually. Examples of such advertising on YouTube: Documentary series Interview with the general director Music video featuring a YouTube blogger.
B: Brand presentation; Integrate your brand in a simple and natural way, use brand mentions. C: Interaction; Communicate with emotions, appeal to emotions and tell stories through storytelling. Encourage the viewer to interact with your content. D: Call to Action Business Owner Phone Numbers List or Direct. Clearly formulate a call to action, tell what you expect from the buyer. Ads that follow the alphabet of effective and creative video as a guide have shown that the increase in the probability of short-term sales can increase by 30%, and increase the brand contribution in the long term by 17%. These principles will better equip you to take risks and make more effective creative choices across ad formats. Example: YouTube videoConnect to the services of the future "AlfaStrakhuvany" for the promo of the mobile application created precisely according to the ABCD principle.
Description: First, the actor Konstantin Kryukov "attracts" the viewer against a futuristic background, then his story about how you can save money in the application with a description of the possibilities and advantages of the service ("brand presentation" and "interaction"). At the end, he uses a "call to action" offering the viewer to connect to the service. The video has received almost 200,000 views. 2. Use your own rules when creating ads on YouTube Importantly! Apart from the ABCD principle, there are no universal rules for creating effective advertising on YouTube. For an advertiser, it is more important to evoke an emotion in the viewer than to simply stand out from the competition visually. Examples of such advertising on YouTube: Documentary series Interview with the general director Music video featuring a YouTube blogger.