Post by account_disabled on Jan 22, 2024 5:49:28 GMT
Vladyslav Bogutskyi , founder of the B91 Targeting Agency, a lecturer at the WebPromoExpert Academy, spoke about the convening of targeted advertising. What it is? Why is this topic relevant? Many people know about such a problem, but few understand how to deal with it. B91 Targeting Agency has been engaged in targeted advertising for a long time and has been conducting various projects. The agency's clients include Cambridge University, many clients in America, Germany, the Czech Republic and many other countries. The team works with big budgets and, accordingly, has already effectively spent a lot of money. What is convening and how it happens Clicks are ineffective clicks, as a result of which such ice becomes ineffective.
Why does this happen and why is it a problem? Usually, companies C Level Executive List compete with each other. You can simply go to the advertising library and see what the competitor is doing. What then do dishonest people do? They start forwarding her in work chats, click on her, start complaining about her, leave some malicious comments. These complaints, of course, block advertising, and can stop it for several days. If you have a promotion, your ad will be blocked for these 2-3 days, and you can hardly do anything. And your promotion will remain without customers. The advertising cabinet is also often blocked. Therefore, most often such detractors are your competitors. In correspondence with Facebook Support, no one will tell you who specifically complained about the ad and who called it. Facebook will only write about the fact that "we will sort it out, we will find out why this is happening .
Arbitrators and account warming Arbitrators and account warming There is another point related to dishonest work in social networks. These are arbitrators who work with gray or not quite legal niches. They know how to run ads effectively and at the same time they are not very ceremonial with accounts. If it's banned, it's banned. The arbitration guys handle all of this professionally. There is also such a concept as warming up the account . What is warming up? This is when an account is created for a person with a name, surname and apparently even a real photo. And through a special program, this warm-up begins to fill out various lead forms, begins to leave applications, write on the website, and something else. That is, to perform something similar to the actions of a supposedly living person, but this is absolutely not so. This confuses learning algorithms, reduces efficiency and, accordingly, worsens your performance.
Why does this happen and why is it a problem? Usually, companies C Level Executive List compete with each other. You can simply go to the advertising library and see what the competitor is doing. What then do dishonest people do? They start forwarding her in work chats, click on her, start complaining about her, leave some malicious comments. These complaints, of course, block advertising, and can stop it for several days. If you have a promotion, your ad will be blocked for these 2-3 days, and you can hardly do anything. And your promotion will remain without customers. The advertising cabinet is also often blocked. Therefore, most often such detractors are your competitors. In correspondence with Facebook Support, no one will tell you who specifically complained about the ad and who called it. Facebook will only write about the fact that "we will sort it out, we will find out why this is happening .
Arbitrators and account warming Arbitrators and account warming There is another point related to dishonest work in social networks. These are arbitrators who work with gray or not quite legal niches. They know how to run ads effectively and at the same time they are not very ceremonial with accounts. If it's banned, it's banned. The arbitration guys handle all of this professionally. There is also such a concept as warming up the account . What is warming up? This is when an account is created for a person with a name, surname and apparently even a real photo. And through a special program, this warm-up begins to fill out various lead forms, begins to leave applications, write on the website, and something else. That is, to perform something similar to the actions of a supposedly living person, but this is absolutely not so. This confuses learning algorithms, reduces efficiency and, accordingly, worsens your performance.